Increasing Brand Discoverability with Search
This client came to me looking for help building their SEO and SEM strategy.
As an organization that had never seriously embarked on any search marketing initiatives, we first identified and resolved technical issues.
Next, we turned our attention to repurposing existing content and building a more balanced keyword mix to serve their needs.
50%
increase in total sessions*
49%
improvement in overall site health**
25%
growth in traffic from organic search YOY
*Organic search represented 57% of all traffic YOY
**A composite score measuring site crawlability, performance, internal linking, and HTTPS implementation
What We Tested & Learned
Hypothesis: Keyword research revealed opportunities to drive the conversation with original data. Since this client was already in the business of conducting extensive research as part of its leadership coaching programs, we built a plan to test our theory.
Results: A focus on technical improvements, content creation/optimization, and improving domain authority gave this client the boost it needed. Our efforts earned organic results ahead of sites with a well-established digital presence, like LinkedIn and Hubspot.
The Solution
- Analyze the the website, competitive landscape, and more
- Build and execute a digital strategy informed by insights from discovery
- Monthly reporting and benchmarking; Quarterly strategy reviews
the client
- Leadership and executive coaching for businesses, athletic organizations, and educators
- 10+ employees
- Tech stack included Hubspot, Google Analytics, Google Ads, SEMRush, and more